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‘Twitter-killer’ Threads user engagement drops after massive initial surge

'Twitter-killer', that's how everyone was describing Threads as it soared past the 100 million mark in just 5 days. It even set a record for being the fastest social media platform to reach that number. While everyone was flocking to Instagram's new microblogging platform, Twitter was dealing with its issues of data scraping and system manipulation. However, the tables now seemed to have turned as the initial fad about Threads seems to be fading as the microblogging platform has witnessed a huge drop in user engagement…

BeReal Tries to Keep the Buzz Up With New Instagram-esque Chat Feature

BeReal dropped a new feature to help users better connect with their friends by using RealMoji reactions or RealChat. The addition seems similar to Instagram, as BeReal seems to compete with the platform to stay in the social media limelight.Nobody’s Really Watching ReelsRealChat will provide “a space to privately and authentically share and react to each other’s BeReal, share a unique BeReal to stay connected with their close friends,” a BeReal spokesperson said in an email to Gizmodo. The shift will not only allow…

Tumblr’s Blue Checkmark Parody Actually Made Them Money

Image: BigTunaOnline (Shutterstock)Tumblr created a shakeup in the digital world this week when it reported an 125% revenue increase from iOS in-app purchasesfrom what seemingly started out as a simple parody. The company introduced its double blue tick option which was initially meant to show that using subscriptions for verification serves no real purpose.But then something unexpected happened; Tumblr’s revenue surged. What started as a joke, turned real, as users began signing up for the blue tick subscription option

LinkedIn becomes go-to platform for those sacked in worst layoff season

As more companies, especially in the tech sector, lay off thousands in the New Year, Microsoft-owned LinkedIn has become a go-to platform for those who have been sacked, with some affected users forming groups to provide assistance to others.Some LinkedIn groups are providing assistance around signing exit paperwork and aiding with connections for new jobs."One LinkedIn group of employees affected by the November layoffs at Facebook-parent Meta, for example, now has more than 200 members," reports CNN.Even employers have…

Conservative Dating App the Right Stuff Is a Flop

Former aide to President Donald Trump John McEntee has been promoting his so-called conservative dating app The Right Stuff since its release in September, but two analytics firms have reported few people have actually downloaded it.Photo: Screenshot/Gizmodo - Chip Somodevilla/Getty ImagesThe Right Stuff, the dating app that offers an alternative to all those other “woke” apps, is reportedly experiencing a dearth of users and new downloads three months after release. The Daily Beast first reported that two separate

Take-Two slumps as forecast cut deepens videogame industry gloom

Take-Two Interactive Software Inc lowered its annual sales forecast on Monday, as the videogame publisher took a hit from this year's surge in the dollar and a broader industry slump, sending its shares down 17% in extended trading. The move follows a similar cut by rival Electronic Arts and shows how the sector is struggling with a demand drop caused by the lack of major new titles, lifting of COVID-19 curbs and lower spending from inflation-hit consumers. Take-Two said it now expects full-year adjusted sales to be…

Global app stores sale drops to $31.6 billion in Q3, TikTok breaks record

Global consumer spending on in-app purchases, premium apps, and subscriptions on the Apple App Store and Google Play declined by 4.8 percent (year-over-year) to $31.6 billion in the third quarter (Q3).App adoption also fell year-over-year, though not as sharply, declining by 1 percent to 35.3 billion, according to Sensor Tower data.The Chinese short-form video app TikTok continued its reign as the top grossing non-game app worldwide across the App Store and Google Play combined.Read AlsoTikTok saw approximately $914.4…

ByteDance to spend up to $3 billion to repurchase shares from investors

ByteDance will spend up to $3 billion to repurchase shares in a deal that values the Chinese unlisted owner of TikTok at around $300 billion, according to a company memo to investors seen by Reuters. The exercise is mainly aimed at helping some of its shareholders improve their liquidity positions, a person with direct knowledge of the plan said. ByteDance had explored conducting an initial public offering in Hong Kong, sources have said, but company said in April last year it had no imminent plans. The company's board…

Why is Facebook losing its grip as ‘Top 10’ app in US

Meta-owned Facebook has been struggling to maintain its position among the Top 10 apps on the US App Store this year, says a new report.According to an analysis of iPhone App Store data, as younger consumers shift to newer social networking experiences like TikTok and now BeReal, the tech giant's app has lost traction in the App Store's Top Charts, reports TechCrunch.As per the report, last year, Facebook only fell out of the Top 10 free iPhone apps in the US seven times. But in 2022, that figure has already soared to 97…

Meta to shut down ‘Tuned’- social app for couples- But why?

Image Source : FREEPIK Meta Meta has planned to shut down its social app for couples called 'Tuned', two years after two years of its launch. Users began receiving a notification about the impending shutdown last week, advising them to download their data before September 19, when the app will cease to work, reports TechCrunch. Tuned was a project under Meta's New Product Experimentation (NPE) Team, which was initially formed to build consumer-facing apps that would allow Meta to test out new features and gauge…