New York Times Plots Launch of generative AI Ad Tool
February 20, 2024 @ 7:59 AM
The New York Times is pursuing partners to test a new ad-targeting tool which will use generative artificial intelligence, Axios reported Tuesday.
The Times will be testing the tool internally beginning next quarter, with plans to make it widely available to advertisers in the second half of 2024.
The technology will recommend where an ad campaign would see greater success based on the messaging of the advertisement. The tool will also be utilized to hone in on niche audiences…