With Twilio under activist pressure, Segment could be put up for sale
Twilio’s foray into the customer data (CDP) business could be heading for an early conclusion. The former startup offers communications software services via APIs, and in recent years expanded its product footprint through the acquisition of companies like Segment, which added CDP capabilities to its larger portfolio.
Now, in the wake of the company’s growth slowing to a near halt in late 2023 and the exit of its founding CEO Jeff Lawson, Twilio is executing “an extensive operational review” of the asset, according…