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Creators celebrate as Twitter’s new ads revenue sharing program yields hefty payouts, Elon Musk acknowledged

Image Source : INDIA TV Elon Musk announces Twitter's plan to share ad revenue from Profile Page views, doubling Payouts Elon Musk, the owner of Twitter has announced that the micro-blogging platform will soon share ad revenue from profile page views, fulfilling a promise he had made earlier. Musk tweeted that this move would roughly double the payouts to creators.…

Elon Musk says Twitter’s ad revenue has dropped by 50 percent

Twitter is still spending more money than it’s making, according to Elon Musk. In the early hours of Saturday morning, the billionaire tweeted the company was suffering from an ongoing negative cash flow issue due to an approximately 50 percent drop in advertising revenue and heavy debt burden. “Need to reach positive cash flow before we have the luxury of anything else,” Musk said. We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load. Need to reach positive cash flow before we have…

musk: Elon Musk says Twitter’s cash flow still negative as ad revenue drops

Elon Musk said Twitter's cash flow remains negative because of a nearly 50% drop in advertising revenue and a heavy debt load. "Need to reach positive cash flow before we have the luxury of anything else," Musk said in a tweet early on Saturday. After Musk acquired Twitter in October, the social media firm faced months of chaos, including layoffs of thousands of employees, criticism over lax content moderation, and an exodus of many advertisers who did not want their ads appearing next to inappropriate content. Musk's…

Twitter’s new feature aims to reduce spam in DMs

The problem of spam messages is omnipresent. Be it any platform, somehow spammers find a way to send pesky messages to users. Twitter is no different from any other platform in that sense as spam messages often land up in users’ direct messages (DMs). The Elon Musk-owned platform has plans to fix the spam in DM problem. As per a tweet by the official Twitter Support account, there’s a new feature coming to reduce spam messages. “Starting as soon as July 14th, we’re adding a new messages setting that should help reduce the…

Twitter’s Former Head of HR Is Suing for $500 Million

Twitter’s former head of HR filed a proposed class action lawsuit against the company on Wednesday, demanding Elon Musk pay out $500 million to former employees for allegedly not paying severance fees to laid-off staff. Courtney McMillan, the head of total rewards for the company’s benefits programs before she was laid off in January, claimed in the lawsuit that Twitter’s then-CEO Parag Agrawal promised employees they were entitled to their paid severance under the Merger Agreement.Mr. Tweet Fumbles Super Bowl…

Advertisers are now looking towards Threads as Twitter’s struggles continue

It’s no secret that Musk’s erratic changes for Twitter have caused many of the biggest advertisers to abandon the platform. However, with a new competitor by the likes of Threads emerging and growing at a rapid pace, it looks like advertisers have also started shifting their focus while Twitter grapples with brand safety concerns and declining user engagement.  Why is Threads taking off? Although it has only been a week since Threads officially launched, the platform has already amassed over 100 million users, thanks in…

One week in, Threads has become Twitter’s biggest threat

Meta’s Twitter rival, Threads, has unquestionably had the best first-week imaginable. After immediately racing to the top of app store charts, it became the fastest growing app of all time. In just five days, it grew to more than 100 million users, beating out chatGPT and TikTok which both previously held the record. That’s even more impressive considering the app isn’t available in the European Union, one of Meta’s most important markets. And while Threads clearly borrowed some moves from Meta’s growth-hacking playbook,…

Even Twitter’s employees are using Threads

Right now, we’re witnessing the greatest rivalry this world has known; a battle between two rich guys and their social media platforms. This rivalry is that of Twitter versus Threads. Well, according to The Daily Beast, it seems that people are really enjoying Threads, even Twitter’s own employees. Mark Zuckerberg recently celebrated crossing the 100 million user line not too long ago with Threads. That’s both impressive and not, as Threads basically runs off of the backend of Instagram. If you have an Instagram…