Yaccarino

X (formerly known as Twitter) has revealed its overall year-on-year growth numbers for video consumption and time spent watching videos, claiming that the social media platform is showing strong video-centric content consumption behaviour. The company CEO Linda Yaccarino also acknowledged the platform's rise in the video domain. Notably, X owner Elon Musk has emphasised the importance of becoming video-first and released several new video-centric features ever since he took over the company. Last month, X introduced audio…

When Elon Musk took over Twitter, since rebranded as X, his favorite letter of the alphabet, he went on a firing spree. Chief among those ejected were people working on trust and safety, the work of keeping bad content from hate speech to child exploitation off the platform.In front of a US senate committee today, X CEO Linda Yaccarino appeared to tacitly acknowledge Musk went too far in tearing down the platform’s guardrails, indicating the company was partially reversing course. She said that X had increased the number…

Wednesday’s hearing in front of the Senate Judiciary Committee got a little spicy as senators took turns bashing the CEOs of the biggest social media platforms. While well-deserved for the most part, it was Sen. Tom Cotton, a Republican from Arkansas, who decided to go down a weird path with TikTok CEO Shou Chew.Mourning the Loss of Addison Rae’s Debut Album | The Meme Machine“Have you ever been a member of the Chinese Communist Party,” Sen. Cotton asked Chew after taking a dramatic pause from asking the CEO multiple…

Elon Musk-owned company may be at a risk of losing as much as $75 million in advertising revenue and recently, a report claimed that the social media company is looking to change its advertising strategy after Musk asked advertisers pulling ads from the platform to “Go! f**k yourselves”. As a part of this strategy, X (formerly Twitter) may be looking to tap the Japanese market.X to hire engineers in JapanTwo developments this week suggest that Japan is one of the priority markets for the company. Firstly, X will start…

More than 10 million people have signed up for X in December, X CEO Linda Yaccarino said in a post on the social media platform on Thursday.This comes as the company, formerly known as Twitter, risks losing as much $75 million in advertising revenue by the end of the year as major brands pause their marketing campaigns on the platform, according to the New York Times.Elevate Your Tech Prowess with High-Value Skill CoursesOffering CollegeCourseWebsiteIndian School of BusinessISB Digital TransformationVisitIndian School of…

Linda Yaccarino, the CEO of X, the platform formerly known as Twitter, addressed comments from owner Elon Musk on the advertising boycott the company is currently facing late Wednesday. While appearing at The New York Times Dealbook Summit on Wednesday, Musk was asked about the growing number of major advertisers that have left the platform over his controversial posts online and changes he has made to its content moderation policies. “Don’t advertise. If someone is going to try and blackmail me with…

In a lawsuit filed Monday night, Elon Musk’s X is alleging a report on content moderation from Media Matters maliciously scared off advertisers like Apple and IBM. Last week, the media watchdog reported advertisements from major brands were appearing next to antisemitic content on the platform. But Musk may have scared advertisers himself as the billionaire shared his controversial thoughts on Jews last week.Mr. Tweet Fumbles Super Bowl TweetThe lawsuit alleges Media Matters manipulated their report by following accounts…

 Linda Yaccarino, the chief executive officer of social media service X, acknowledged that some advertisers are taking a break from the platform following outrage over antisemitic content and commentary, some of it endorsed by the site's owner, Elon Musk.Yaccarino cited “a misleading and manipulated article” for spurring some advertisers to temporarily pause spending, a reference to a Media Matters piece that said ads from big brands were placed near offensive content. She follows Musk in criticizing the report, which…

X CEO Linda Yaccarino is under a lot of pressure to quit the Elon Musk-owned social media platform, after advertisers have started pulling out again, over his alleged support for an anti-Semitic post In the midst of mounting…

X video calls are coming to the app in the future, the platform's CEO has confirmed in an interview. The Elon Musk-led microblogging website formerly known as Twitter is working on adding support for new features as part of the billionaire's plan to turn X into an "everything app". Users will be able to make video calls without sharing their phone number, a feature offered by rivals like Facebook and Instagram where account usernames are used to connect with other users.During a recent CNBC interview, X CEO Linda…