tech giants video streaming revenues: Tech giants expanded India’s video revenues to $8.8 billion in 2023: report
Global tech giants like YouTube, Meta, Netflix, and Amazon have significantly expanded India’s video revenues to an estimated $8.8 billion in 2023 for content owners, Media Partners Asia (MPA) said in a new report.
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Star India and Viacom18, which are in the process of getting merged, reported $2.8 billion in revenue, followed by Zee Entertainment and Sony Pictures at $800 million each, and Sun TV at $500 million.
The report added that India’s pay-TV market faces value risk as it transitions to connected TV, necessitating consolidation through M&A for industry incumbents to achieve scale, profitability, and competitiveness.
MPA also said that live and linear TV remains valuable and profitable, with low-cost local IPs gaining ground on streaming VOD platforms, helping media companies compete against global tech giants.
It noted that in the future, industry stakeholders will have to focus on extracting value from the $1.2 billion pay-TV affiliate fee market, expanding the $1 billion SVOD market, and capitalising on the robust $4.7 billion video advertising market across TV and OTT.
As per the report, the Sony-Zee agreement’s fallout will have far-reaching consequences for the content and distribution businesses, with the Reliance-Viacom18-Disney India joint venture forming a strong entity that will benefit from scale and synergies in TV and streaming.
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It added that the new market framework requires the industry to address past excesses, such as under-indexing advertising spend and content cost inflation in streaming while investing in talent growth and technological capabilities.
Global tech giants like YouTube, Meta, Netflix, and Amazon have significantly expanded India’s video revenues to an estimated $8.8 billion in 2023 for content owners, Media Partners Asia (MPA) said in a new report.
![]()
Star India and Viacom18, which are in the process of getting merged, reported $2.8 billion in revenue, followed by Zee Entertainment and Sony Pictures at $800 million each, and Sun TV at $500 million.
The report added that India’s pay-TV market faces value risk as it transitions to connected TV, necessitating consolidation through M&A for industry incumbents to achieve scale, profitability, and competitiveness.
MPA also said that live and linear TV remains valuable and profitable, with low-cost local IPs gaining ground on streaming VOD platforms, helping media companies compete against global tech giants.
It noted that in the future, industry stakeholders will have to focus on extracting value from the $1.2 billion pay-TV affiliate fee market, expanding the $1 billion SVOD market, and capitalising on the robust $4.7 billion video advertising market across TV and OTT.
As per the report, the Sony-Zee agreement’s fallout will have far-reaching consequences for the content and distribution businesses, with the Reliance-Viacom18-Disney India joint venture forming a strong entity that will benefit from scale and synergies in TV and streaming.
Discover the stories of your interest
It added that the new market framework requires the industry to address past excesses, such as under-indexing advertising spend and content cost inflation in streaming while investing in talent growth and technological capabilities.
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