Twitter brings back the grey “Official” checkmark a day after killing it

Twitter on Wednesday (November 9) unveiled a new gray “Official” label for some high-profile accounts. However, the company scrapped it within hours. “I just killed it,” Musk tweeted just hours after.

And again, after a few hours, the grey “Official” checkmark is back. Though not every official account seems to have it this time – at least as yet.

Adding more to the context. A few days after announcing ‘paid’ checkmarks for everyone, Twitter, or one can even say Musk decided to introduce an “Official” checkmark for the verified accounts of government organisations, brands, notable personalities, and celebrities. It was introduced to differentiate between the accounts that have paid for the blue tick and those legitimately verified and to end the problem of impersonation.

A few hours after its launch on November 9, 2022, the “Official” label disappeared suddenly. Seemingly, Musk did not like it.

After a while, Twitter Support wrote in a tweet, “We’re not currently putting an “Official” label on accounts, but we are aggressively going after impersonation and deception.”

Only some people seem to be receiving the label this time, including verified users who got it last time. We can only find the “Official” label on the accounts of the companies such as Apple, Amazon, Nike, and a few more.

Earlier, the grey checkmark was showing up for verified celebrities and some notable personalities, but they have yet to get it this time. Some media outlets, including The New York Times and New Yorker, have received the label, while the label still needs to show up for most verified accounts.

Soon after Musk’s tweet, Esther Crawford, product lead at Twitter, confirmed that the “Official” label would return, though only for government and commercial entities to begin with, instead of giving it to individuals.

Today, Twitter Support posted a tweet, “To combat impersonation, we’ve added an “Official” label to some accounts,” confirming the return of grey “Official” checkmark.

Right now, Twitter distinguishes between the legacy verified accounts and the one who has paid for the bluetick, with a prompt telling who got it and who bought it. For the ‘actually’ verified accounts, clicking on the blue checkmark tells that these accounts have been verified because of their notability, while for the one’s bought it, it shows that they have it because they subscribed to Twitter Blue.

FacebookTwitterLinkedin

Twitter on Wednesday (November 9) unveiled a new gray “Official” label for some high-profile accounts. However, the company scrapped it within hours. “I just killed it,” Musk tweeted just hours after.

And again, after a few hours, the grey “Official” checkmark is back. Though not every official account seems to have it this time – at least as yet.

Adding more to the context. A few days after announcing ‘paid’ checkmarks for everyone, Twitter, or one can even say Musk decided to introduce an “Official” checkmark for the verified accounts of government organisations, brands, notable personalities, and celebrities. It was introduced to differentiate between the accounts that have paid for the blue tick and those legitimately verified and to end the problem of impersonation.

A few hours after its launch on November 9, 2022, the “Official” label disappeared suddenly. Seemingly, Musk did not like it.

After a while, Twitter Support wrote in a tweet, “We’re not currently putting an “Official” label on accounts, but we are aggressively going after impersonation and deception.”

Only some people seem to be receiving the label this time, including verified users who got it last time. We can only find the “Official” label on the accounts of the companies such as Apple, Amazon, Nike, and a few more.

Earlier, the grey checkmark was showing up for verified celebrities and some notable personalities, but they have yet to get it this time. Some media outlets, including The New York Times and New Yorker, have received the label, while the label still needs to show up for most verified accounts.

Soon after Musk’s tweet, Esther Crawford, product lead at Twitter, confirmed that the “Official” label would return, though only for government and commercial entities to begin with, instead of giving it to individuals.

Today, Twitter Support posted a tweet, “To combat impersonation, we’ve added an “Official” label to some accounts,” confirming the return of grey “Official” checkmark.

Right now, Twitter distinguishes between the legacy verified accounts and the one who has paid for the bluetick, with a prompt telling who got it and who bought it. For the ‘actually’ verified accounts, clicking on the blue checkmark tells that these accounts have been verified because of their notability, while for the one’s bought it, it shows that they have it because they subscribed to Twitter Blue.

FacebookTwitterLinkedin