Twitter, Tesla And Copious Emojis: What And When Elon Musk Tweets
Elon Musk’s planned $44 billion acquisition of Twitter Inc. has drawn new attention to how the world’s wealthiest person uses the platform. The Tesla Inc. and SpaceX chief has long been an avid user, employing Twitter, where he boasts more than 88 million followers, to promote his companies, curry favor with a loyal army of fans and spar with rivals.
The Wall Street Journal analyzed Mr. Musk’s more than 15,000 tweets, starting with when he began tweeting regularly in 2012, and classified them by topic, time of day and other factors. They provide insight into what excites and enrages one of the world’s most unorthodox CEOs.
Elon Musk’s planned $44 billion acquisition of Twitter Inc. has drawn new attention to how the world’s wealthiest person uses the platform. The Tesla Inc. and SpaceX chief has long been an avid user, employing Twitter, where he boasts more than 88 million followers, to promote his companies, curry favor with a loyal army of fans and spar with rivals.
The Wall Street Journal analyzed Mr. Musk’s more than 15,000 tweets, starting with when he began tweeting regularly in 2012, and classified them by topic, time of day and other factors. They provide insight into what excites and enrages one of the world’s most unorthodox CEOs.
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