Google Ads is testing a gold verification badge
No, your eyes aren’t deceiving you. This isn’t Twitter. It’s Google and they’re testing a new gold verification badge.
The badge was noticed by Alex Kubica who posted about it on Twitter.
Why we care. These verification badges signal that an advertiser has been vetted and approved by Google, which can lead to increased click-through rates and overall ad performance. In a competitive digital advertising landscape, leveraging the added trust provided by these labels can help advertisers stand out from the crowd and improve their ROI.
New on Search Engine Land
About the author
Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
No, your eyes aren’t deceiving you. This isn’t Twitter. It’s Google and they’re testing a new gold verification badge.
The badge was noticed by Alex Kubica who posted about it on Twitter.
Why we care. These verification badges signal that an advertiser has been vetted and approved by Google, which can lead to increased click-through rates and overall ad performance. In a competitive digital advertising landscape, leveraging the added trust provided by these labels can help advertisers stand out from the crowd and improve their ROI.
New on Search Engine Land
About the author
Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
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