Louis Vuitton Pressured to Pull Ads With Joan Mitchell Paintings
PARIS—The Joan Mitchell Foundation has sent Louis Vuitton a letter demanding it pull handbag advertisements featuring paintings by the late American artist, saying the ad campaign was shot without the foundation’s permission.
The cease-and-desist letter—which was sent Tuesday by the foundation’s lawyers to Louis Vuitton CEO Pietro Beccari and reviewed by The Wall Street Journal—alleges that Louis Vuitton illegally reproduced and used at least three works by artist Joan Mitchell for the promotion of its commercial goods.
PARIS—The Joan Mitchell Foundation has sent Louis Vuitton a letter demanding it pull handbag advertisements featuring paintings by the late American artist, saying the ad campaign was shot without the foundation’s permission.
The cease-and-desist letter—which was sent Tuesday by the foundation’s lawyers to Louis Vuitton CEO Pietro Beccari and reviewed by The Wall Street Journal—alleges that Louis Vuitton illegally reproduced and used at least three works by artist Joan Mitchell for the promotion of its commercial goods.
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