Meta wants to show more ads in Facebook and Instagram Reels
Meta has unveiled its plans to show more ads in Facebook and Instagram Reels, allowing creators to make money out of their shared videos.
Facebook Reels introduced its monetization program last year as a way for creators to make money by creating and sharing engaging Reels. Meta is now expanding the program and lets thousands of new creators join the test. However, the company is also considering a new payout model for creators.
According to the company’s announcement, the new model pays creators “based on the performance of their public reels, not the earnings of ads on their reels.” By performance, Meta means the number of plays and not other engagement factors. Of course, other signals might be incorporated into payouts in the future.
Meta restructures its payout model for Facebook and Instagram Reels
The new payout model means creators can make money by crafting more engaging Reels. Which could finally lead to stronger user retention on the platform. As for Instagram, Meta says a similar program will be rolled out to a small group of creators and advertisers in select markets in the coming weeks.
Meta adds that the restructured payout results from the company’s tests, arguing that performance-based payouts work better for both sides. Additionally, paying creators based on the earnings of ads could negatively affect their revenue as some factors might be out of their control.
Meta also announced the performance-based payout model would apply to In-Stream ads on Facebook. This is a part of the company’s initiative to support creators making all types of content.
Back in 2021, Meta launched a Reels Play bonus with over $35,000 monthly bonuses for creators. The company later slashed the money and then paused the program entirely amid its cost-cutting efforts. The new payout model for creators coincides with Meta’s plans to cut 10,000 jobs to reduce costs.
Meta has unveiled its plans to show more ads in Facebook and Instagram Reels, allowing creators to make money out of their shared videos.
Facebook Reels introduced its monetization program last year as a way for creators to make money by creating and sharing engaging Reels. Meta is now expanding the program and lets thousands of new creators join the test. However, the company is also considering a new payout model for creators.
According to the company’s announcement, the new model pays creators “based on the performance of their public reels, not the earnings of ads on their reels.” By performance, Meta means the number of plays and not other engagement factors. Of course, other signals might be incorporated into payouts in the future.
Meta restructures its payout model for Facebook and Instagram Reels
The new payout model means creators can make money by crafting more engaging Reels. Which could finally lead to stronger user retention on the platform. As for Instagram, Meta says a similar program will be rolled out to a small group of creators and advertisers in select markets in the coming weeks.
Meta adds that the restructured payout results from the company’s tests, arguing that performance-based payouts work better for both sides. Additionally, paying creators based on the earnings of ads could negatively affect their revenue as some factors might be out of their control.
Meta also announced the performance-based payout model would apply to In-Stream ads on Facebook. This is a part of the company’s initiative to support creators making all types of content.
Back in 2021, Meta launched a Reels Play bonus with over $35,000 monthly bonuses for creators. The company later slashed the money and then paused the program entirely amid its cost-cutting efforts. The new payout model for creators coincides with Meta’s plans to cut 10,000 jobs to reduce costs.
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