Microsoft Could Inflate Google’s Mobile Search Toll
Microsoft may or may not take much internet-search market share from Google, but the cost of holding on to that lucrative business is heading higher regardless.
This has been apparent since early February when Microsoft lifted the wraps on a new Bing search engine powered by generative artificial-intelligence technology. Microsoft effectively declared its goal of finally becoming a major player in the business that generates more than $224 billion a year in advertising revenue for Google.
Microsoft may or may not take much internet-search market share from Google, but the cost of holding on to that lucrative business is heading higher regardless.
This has been apparent since early February when Microsoft lifted the wraps on a new Bing search engine powered by generative artificial-intelligence technology. Microsoft effectively declared its goal of finally becoming a major player in the business that generates more than $224 billion a year in advertising revenue for Google.