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Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape.  As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience.  This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels.…

May the Force of Cristal Beer be with you! A vintage Chilean beer advertising campaign, seamlessly integrated into the original Star Wars trilogy, just resurfaced online, sparking viral attention and legal scrutiny some two decades after its debut.After 20 years following its first broadcast appearance, a controversial advertising campaign that cut Chilean beer commercials into key scenes from the original Star Wars trilogy resurfaced online.Taking to her X (formerly known as Twitter) account on March 2, user Windy…

Google Ads launched a new tool simplifying the management and automation of tasks within your account. The “Solutions” tool, which is available for free in Google Ads under Tools, enables you to quickly and easily generate reports that show you how your campaigns are performing against your business goals and automate simple management tasks. Solutions explained. Solutions is a user-friendly script suitable for users of all technical levels. It offers customization features for easy report tailoring,…

Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. However, there are additional reports suggesting that a broader verification process update is in the works to address spam issues within the Local Services Ads (LSA) program. What’s changing. Starting from the end of 2024, certain professionals featured in your Local Services Ads, such as lawyers, must undergo an identity…

Ruling the galaxy with an iron fist and a not-insignificant amount of planet-sized battle stations is tiring work, and that’s even before you get to sexing your way to an immortal bloodline of evil. What’s an Emperor and Dark Lord of the Sith to do if not occasionally sit back, relax, and crack open a beer with the boys (the boys being the Imperial Ruling Council)?Spoilers of the Week May 2-6That’s probably not what was at the forefront of the minds behind these incredible adverts for the Chilean beer Cristal, which went…

Credit: Pixabay/CC0 Public Domain As some major brands try to make their advertising more inclusive, research from a University of Oregon marketing expert finds that mere representation of a race other than white is not enough. "Our research found that ads should include a mixture of models of different races to foster feelings of inclusion and…

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The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO platform SE Ranking found that: Regardless of SGE snippet presence, ads appear more often at the bottom of search results. Ads at the top of the SERP accompany SGE snippets more often than shopping ads (carousels). Shopping ads (carousels) usually appear above the SGE snippet. Niches like Fashion and Beauty, and Ecommerce and Retail, are more likely to feature shopping…

Canada's Competition Bureau secured a court order allowing it to deepen a long-running investigation into the advertising market power of Alphabet Inc.'s Google.The watchdog's investigation started in 2020, and initially focused on whether Google was using its share of the video advertising business to gain power in the market for advertiser buying tools. That probe has been extended to look at Google's power across the display advertising technology business, the Canadian watchdog said Thursday. The agency said it was…

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4. It helps you figure out what’s working well and what needs improvement, making it easier to optimize your campaign more effectively. First…