AdSupported

Netflix is 'actively' working on building its cheaper, ad-supported deal, the company's French team said on Tuesday, but added there was no clear timeline.It was revealed last month that the streaming platform was planning to introduce a new cheaper subscription model by the end of the year that would break its taboo on advertising.That leak to the New York Times followed news that Netflix had lost 200,000 subscribers in the first quarter of the year -- its first decline in a decade."We don't have a precise timeline yet,"…

Netflix continues to lock down plans to offer ad-supported service. As The Hollywood Reporter notes, company co-chief Ted Sarandos confirmed to guests at the Cannes Lions festival that Netflix is adding an ad-backed tier with a lower price. He stressed that the option wouldn't bring ads to Netflix "as you know it today" — as with rivals like Peacock, you'll still have the option to avoid marketing altogether. This is just for people who "don't mind advertising," he said. Sarandos didn't share further details. However, The…

Despite the roaring success of Stranger Things season four, Netflix subscribers are on a downward trend and the firm has laid off 300 staff. It isn’t really a surprise, then, that the streaming service is planning to launch a cheaper, ad-supported plan.  With many wanting to save as much money as possible at the moment, it makes sense and should tempt plenty to switch (or sign up) and accept they’ll have to watch ads in exchange for a lower monthly price. The move comes shortly after Disney+ introduced an ad-supported…

Netflix’s co-CEO Ted Sarandos has confirmed that the company plans to introduce an ad-supported tier to its streaming service in an interview at the Cannes Lions advertising festival, reports The Hollywood Reporter. The New York Times reported last month that the company is aiming to roll out the new tier by the end of 2022. “We’ve left a big customer segment off the table, which is people who say: ‘Hey, Netflix is too expensive for me and I don’t mind advertising,’” Sarandos said. “We adding an ad tier; we’re not…

CANNES, France— Netflix Inc. NFLX 1.38% Co-Chief Executive Ted Sarandos confirmed that the streaming company is speaking to multiple potential partners to help it enter the advertising business, telling an industry conference that it may build its own ad business in the future. Netflix said in April that it is exploring an ad-supported version of its platform and in recent weeks has explored a range of…

Alphabet's Google and Comcast's NBCUniversal are leading the race for a tie-up with Netflix to help it create an advertisement-supported subscription plan, the Wall Street Journal reported on Wednesday, citing sources.Comcast's video advertisement division, Freewheel, can help Netflix with technology to deliver ads, while NBCUniversal's sales team can assist the streaming service provider with selling advertisements in the United States and Europe, the report added.Google, which already has a relationship with Netflix as…

Janko Roettgers / Protocol: Roku raises its revenue share for ad-supported streaming channels from 40% to 45% and forces linear channels to use its ad insertion technology and CDN services — In recent weeks, Roku began to send notices to many of its content partners, informing them that it would change a key distribution agreement. Janko Roettgers / Protocol: Roku raises its revenue share for ad-supported streaming channels from 40% to 45% and forces linear channels to use its ad insertion…

Image Source : NETFLIX Netflix Netflix had a bad quarter, and it's not me who is stating this, but the reports have claimed that the platform has lost around 200,000+ subscribers recently. Indeed, the platform has acknowledged the new competitors in the market, namely HBO Max and Disney Plus  There are reports which have pulled out the stats to understand how the company was performing for nearly a decade.  Now, it has been reported that Netflix is working on the release pace of midsized films on the platform.  As…

Disney is set to offer low-cost ad-supported subscription plans for the Disney+ streaming platform. These plans are expected to arrive later this year in the United States followed by other countries in 2023. Now, new reports are emerging that offer some insight into what subscribers can expect from these supposedly cheaper subscriptions than the currently existing ones. Reportedly, Disney would limit the ads to four minutes per hour of streaming. This limit is comparatively lower than the five minutes of ads shown per…

Disney+ will carry about four minutes of commercials an hour on the ad-supported version of the platform set to launch later this year, company officials said. The company has also decided not to run any commercials during programming catering to preschool children when the ad-supported version of the service launches, officials said. Preschoolers who use their own profile to watch the ad-supported Disney+ won’t see any advertising no matter what they choose to stream, they said. “We’re never going to collect…