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Netflix was expecting a tough second quarter with a steep decline in paid subscribers but today’s financial report revealed a picture much less bleak than feared. Between April and June, the platform lost 970,000 memberships instead of the expected 2 million. This lead to a 7% increase in share prices in after-hours trading. The cheaper ad-supported tier is expected in early 2023, and the same deadline applies to clamping down on the 100 million households that do not pay for the service, but use shared passwords.…

When Netflix's cheaper ad-supported tier launches next year, subscribers may find themselves unable to access some of the service's titles available on its regular plan. As Deadline notes, Netflix co-CEO and Chief Content Officer Ted Sarandos has admitted during the company's most recent earnings call that the upcoming subscription option will not include all of its licensed content at launch. It will be missing shows and movies from both US and international studios and distributors, unless the company can successfully…

Netflix’s upcoming ad-supported offering won’t include all of the content you can currently watch on the streaming service, Netflix executives said during the company’s Q2 2022 earnings interview video. “Today, the vast majority of what people watch on Netflix, we can include in the ad-supported tier,” Netflix co-CEO Ted Sarandos said. “There are some things that don’t — that we’re in conversation about with the studios on — but if we launched the product today, the members in the ad tier would have a great…

Whether we like it or not, ad-supported subscriptions for Netflix are coming — and they’ll be powered by Microsoft. On Wednesday, the streaming platform named Microsoft as its global advertising technology and sales partner. This is what Peter Gregs, Netflix’s COO and CPO, has to say about it: Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time…

Netflix has named Microsoft as its partner for its ad-supported service, the companies announced Wednesday."Microsoft has the proven ability to support all our needs as we together build a new ad supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members," Netflix COO Greg Peters said in a statement.The "Stranger Things" streamer, which has been struggling to retain and add subscribers, announced…

Credit: MicrosoftNetflix has selected Microsoft as the first of its announced advertising-tech partner for the cheaper, ad-supported Netflix subscription plan that's in the works. Microsoft beat out other potential partners, reportedly including Google and Comcast, to win the deal. "Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales…

Netflix has found a partner for its upcoming ad-supported tier. On Wednesday, the company announced it plans to work with Microsoft to expand its subscription offering. In a blog post published by Microsoft, the tech giant said it would provide Netflix with technological and sales expertise.  As recently as last month, The Wall Street Journal suggested Google and Comcast were among the leading candidates to help Netflix build out an ad-supported tier. On Wednesday, Netflix said it selected Microsoft for the tech giant's…

Netflix is looking to tweak its programming deals with Hollywood studios to enable the streaming pioneer's launch of an advertising-supported version of its service, The Wall Street Journal reported on Tuesday.The company has started talks with Warner Bros., Universal, and Sony Pictures Television, the report said, citing people familiar with the matter.It will also need to renegotiate agreements for older television shows such as Breaking Bad from Sony and NCIS from Paramount Global, according to the report.Netflix told…

Netflix Inc. NFLX -0.75% is seeking to amend its programming deals with major entertainment studios to allow the streaming giant to put content on an advertising-supported version of the service, people familiar with the matter said.Among the studios Netflix has begun talks with are Warner Bros., which makes the hit stalker drama “You”; Universal, producer of the dark comedy “Russian Doll”; and Sony SONY 0.87% Pictures…

Netflix Inc. NFLX -3.56% is searching for an executive to lead the creation of an ad-supported tier of its service, according to people familiar with the matter, and has interviewed candidates outside the company. Among the candidates is Pooja Midha, chief growth officer of Comcast Corp.’s CMCSA -1.63% advertising unit, who has interviewed with Netflix extensively in recent weeks, the…