Audiences

Image via Jagged Edge Productions Audiences might already be sick to death of the “Disney but dark” trope, and we’ve only just seen the first entry. Winnie-the-Pooh: Blood and Honey has now seen its debut, and the reaction is split right down the middle. Much like a child responding to Bob the Builder’s “can we fix it” with “no we can’t”, Blood and Honey is being described as edgy, but most definitely not particularly smart or original. The intensely violent Winnie the Pooh story is almost exactly what you’d…

Get our free weekly email for all the latest cinematic news from our film critic Clarisse LoughreyGet our The Life Cinematic email for freeSarah Michelle Gellar has suggested that audiences still have a “backwards” view on female-led superhero films.In the Nineties, Gellar carved out new ground on TV as the lead in Buffy the Vampire Slayer, in which she played a powerful high-school student fighting against vampires and demons.However, in a new interview, the 45-year-old claimed that audiences were unwilling to accept…

Walt Disney Co. DIS -0.15% ’s “Avatar: The Way of Water” has become the highest-earning movie of the pandemic era, helped in part by its popularity in China, an encouraging sign for film studios this year.The epic science-fiction sequel has sold $2.074 billion in tickets worldwide through Friday, making it the fourth-highest-grossing movie in history. Nearly three-quarters of that total have come from overseas markets, led by China, with $235.4 million in ticket sales,…

M3GAN is many things to many people; it’s smart, sad, sweet, and scary. But above all, M3GAN is hilarious. Indeed, for the many different emotional beats that a movie about a bloodthirsty robot was capable of hitting, its creepier moments more than gave way to its many gutbusting ones, with the film’s humor rendering even some of the film’s least important scenes as memorable as the eponymous doll herself. And director Gerard Johnstone, whose past work is rooted in comedy, is all too happy that the laughs are front and…

News organizations’ labeling false or misleading information as “fake news” may be backfiring – undermining public trust while doing little to improve audiences’ ability to recognize genuine stories, according to research by Emily Van Duyn, a professor of communication at the University of Illinois Urbana-Champaign. Credit: L. Brian Stauffer Emily Van Duyn is a professor of communication at the University of Illinois…

Audiences are at the heart of marketing. Knowing who your ideal prospects are and what will inspire them to engage with your brand is the main question all campaigns need to address.  Digital marketing (particularly PPC) has been rather spoiled for the past decade on targeting options. We’ve been able to know exactly who engages with us and use lists to create our own targeting.  While many of our audiences are still available, there are far more rules to protect users. This is…

Recently, Netflix scored a hit with their take on Matilda in Matilda the Musical. It has been well-received by critics like the original film, but, for audiences, the new take is better than the Danny DeVito-directed bit and data backs up this suggestion. On Rotten Tomatoes right now, the 1996 film has a 73 percent positive audience rating. In contrast, the 2022 production has been positively received by 100 percent of the audience (at least the ones who put their reviews on Rotten Tomatoes) and, though the site is prone…

Pan Nalin is ecstatic at his film, Chhelo Show (or The Last Film Show), which was also India’s official Oscars entry, being shortlisted finally. It’s a validation of forts for the filmmaker, whose film “We rejoiced when India announced Last Film Show as the entry to the 95th Oscars. Voting members of The Academy have given their validation by officially shortlisting Last Film Show (Chhello Show) in The Best International Films; it is indeed a massive milestone in the history of Indian Cinema. After all, we have broken a…

GA4, everyone’s favorite new Google Google Analytics product, will now let you use the Migrator for Google Analytics Google Sheets add-on tool to recreate many of your Universal Analytics properties into a GA4 property. You can also personalize the content on your home page to make what’s shown more relevant. Let’s take a look. Why we care. First, these new tools attempt to make GA4 tolerable by allowing you to customize your dashboard and properties as close to UA as possible.…

After an eventful Halloween, we’re now looking forward to Christmas-themed horrors to keep the spirit of spooky season alive even during a traditionally joyous holiday. Thankfully, horror can be enjoyed all-year-round, meaning that there’s never a bad time to sit back, relax, and indulge in a frightful festive flick. Who ever said that Christmas needed to be all swirly-twirly gumdrops and golden-syrup spaghetti? Unless we’re breaking a rule, we’ll continue to scare the pants off of each other — and ourselves — no matter…