Audiences

Gerry Turner, the first-ever Golden Bachelor, shocked fans during the show’s finale on Thursday night when he went off script and didn’t go through with the typical proposal process. Instead of letting both Leslie Fhima and Theresa Nist show up to the proposal day dressed to the nines, asking one of them to marry him while breaking up with the other, Gerry told Leslie the night before in her hotel room that he was going to choose Theresa.  “It’s been difficult and I’ve kind of made a decision about how I want to go…

Communicating beauty science effectively is so important, and many scientists don’t quite appreciate or understand how difficult it is to fight misinformation online. “I think in science there has always been this sense that if you get the science correct, your job is done,” Dr. Wong explains. “But that's not going to help in this social media landscape where people are pushing misinformation and using every tool at their disposal, actually, for shock value.”Combating Misinformation Takes Specific SkillsIndeed, the…

Christopher Nolan been a Hollywood heavy-hitter for two decades now, but there’s no question that this year has been one of the biggest of his career. In addition to Oppenheimer earning critical acclaim, his contribution to the 2023 movies schedule has grossed nearly $950 million worldwide, making it this year’s third highest-grossing movie. Oppenheimer is now just days away from being able to buy on home media, and while explaining why audiences should physically own his latest movie, Nolan called out the “evil…

Female and male listeners were similarly sensitive to increased high-frequency spectral energy in the singer's formant (SF) region in male choir performances, but only female listeners preferred the enhancement. (a) Listener sensitivity scores, indicating that female and male listeners identified excerpts from performances with girls in the audience (and with enhanced SFs) at greater than chance level for the Chorale (i.e. the bulk of female and male…

Koo is not competing head-on against X (formerly Twitter), or even the recently-launched Threads by Meta, and is instead going after regional audiences with its language-based approach, co-founder of the homegrown platform, Aprameya Radhakrishna, has said. Radhakrishna said Koo can be social-media-as-a-service, tailoring itself in compliance with the laws of the country it operates in.On Meta's Threads, he said, "Threads saw an opportunity to go into a space where Twitter (now X) was faltering, but what they did wrong was…

Google Analytics 4 audiences can now be used with third-party segments in Ad Manager. By accepting a third-party segment (cookies matching the demographics of your visitors bought via a third-party data provider), marketers can target line items to it, perform reports and run forecasts. Meanwhile, audiences can also be used as-is for targeting or, marketers can combine this data with other audiences to perform analyses. Why we care. This additional data provides valuable…

Credit: Pixabay/CC0 Public Domain A team of Penn State researchers investigated how seeing frightening news about climate change day after day may shape the way people feel about the phenomenon and how willing they are to take action to address it. Christofer Skurka, Jessica Myrick and graduate student Yin Yang found that seeing…

Photo via Sony Jennifer Lawrence’s highly anticipated upcoming raunchy comedy is generating the same level of excitement as films like Barbie and Oppenheimer, cementing its place as one of the most eagerly awaited romantic comedies of the year. Unfortunately, that excitement may have been in vain, as lackluster reviews keep rolling in. As the Hunger Games actress returns to the big screen after her break from acting, her upcoming film No Hard Feelings prompts a fun twist on romantic comedies, with a plot about…

Credit: Pixabay/CC0 Public Domain Are cliffhangers a maddening way for writers to end an otherwise great story? Every audience member is likely to have an opinion, but despite the long history of cliffhangers, there has been little research done to study how audiences respond to the use of this common plot device. That knowledge…

Similar audiences have been a valuable tool for expanding prospecting efforts and improving the scale and quality of Google Ads campaigns – and it’s going away starting Aug. 1.  The good news is that the impact will likely be surmountable.  Here are alternatives and new strategies to maintain your PPC targeting capabilities.  Google-recommended strategies to keep your audience targeting effective Providing high-quality data and signals to Google Ads is key to maintaining effective audience targeting even…