B2B

Bizongo, a vendor digitisation platform for brands and enterprises, announced the appointment of Prasanth Nair as senior vice-president of engineering, in a statement issued today.This is the firm's third senior-level appointment in six months. Earlier in November, it had appointed Tushar Kamat as chief business officer.The appointment comes at a time when the startup is amplifying its tech stack and introducing newer offerings to enable manufacturers and enterprises across verticals, such as textile, agriculture,…

Lenovo-owned mobile brand Motorola has made its first steps into the business market with the ThinkPhone, a phone based on the already-available Motorola Edge 30 Fusion. Motorola is pitching the ThinkPhone as the ideal companion for the Lenovo ThinkPad, a popular laptop for businesses, according to Motorola, and it comes with a unique first in a Motorola phone. Hidden behind the sleek exterior of the ThinkPhone is a dedicated ThinkShield security chip, helping to keep sensitive data – something more likely to…

Logistics and supply chain firm Trackon said it plans to invest aggressively in technologies including robotics and automation over the next 6-12 months to improve productivity and efficiency. It also expects to generate Rs 100 crore or nearly a fourth of its revenues from B2B operations. At present, the company has around warehouses across the country, mostly servicing B2C or corporates and plans to nearly double its services to 10,000 pin codes over the next few years, from 5600 pin codes now. "Automation and…

d3sign/Getty ImagesCall it the ABCs of opportunity for tech professionals over the coming year: artificial intelligence, business-to-business apps, and customer experience solutions. There may have been a spate of gloomy reports of tech layoffs, as well as endless talk of a looming recession. But there are areas where job opportunities are booming and will continue to boom in the months ahead. I recently canvassed industry leaders to get their takes on the prospects for technology professionals in the year ahead, and…

I have nothing against the investor class, but sitting in a room with several VCs while I try to sell them on my billion-dollar idea sounds very stressful. When an investor inevitably asks founders about their valuation expectations, it is a trick question of the highest order. If the response is too high, it’s a red flag, whereas a lowball figure will undervalue the company. “We’re letting the market price this round” is a confident reply, but it’s only appropriate if you’ve actually gathered substantial data points…

What is e-business?If the term “business” refers to a broad range of activities that include industry, trade, and commerce, then e-business can be defined as the conduct of industry, trade and commerce via computer networks. The internet is the network you are most familiar with as a student or consumer. Whereas the internet is a public thorough way, business owners use more private, and thus more secure, networks to manage their internal functions more effectively and efficiently.Scope of e-Businesse-business is the…

Talking about a recession isn’t always enjoyable. But it’s a situation that inevitably requires a shift in strategy and mindset to continue finding success in the face of economic headwinds.  Defined technically as a period of a significant decline in economic activity, a recession (and the looming potential for one) directly affects marketing.  In particular, B2B marketers face a unique challenge in identifying a downturn – with sales cycles expanding beyond 6, 12 or more…

Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, the setup is going to look pretty familiar, from campaign types to targeting capabilities. This guide will walk through everything you need to get started on CTV, from how to set up that initial campaign to managing them…

When it comes to fintech, consumers have commanded the most attention in the last decade, with banking, credit, investing and other legacy services getting the disruption treatment. But at the same time, there’s been a growing trend for building more for the B2B market, and today one of the newer hopefuls in that space is announcing funding ahead of a public launch in Q4 this year. Sequence, which wants to create what it describes as a new kind of FinOps stack for B2B businesses — APIs and other tools to create more…

B2B companies planning for the rest of 2022 have a unique set of circumstances to consider:  Funding has dried up.Mid-term election season is driving up engagement costs.Benchmarks from the last couple of years are less than reliable. We’re in a very tricky time for B2B advertising. In this post, I’ll lay out some recommendations on how to approach channel mix, budgeting, KPIs and more this Q4 2022, given a strange and thorny landscape. Channel considerations  I’ve seen…