Content

Artificial intelligence (AI) has been a scorching hot topic lately, especially since the launch of ChatGPT Nov. 30. Microsoft Bing has plans to add ChatGPT to search. Some have questioned whether it’s a Google killer. Now we’re seeing more examples of brands using AI-generated content. Bankrate is the latest example. It is having some of its content written by machines but reviewed by human editors. It’s a bold strategy (let’s see if it pays off for them). And the SEO community…

Google has confirmed that the December 2022 helpful content update is now finished rolling out. The update took 38 days to roll out, starting on December 5, 2022 but was first noticeable on December 6th, and ending on January 12, 2023. Google has posted it was completed today, January 12. As a reminder, Google’s helpful content update is a sitewide signal. It targets websites with a relatively high amount of unsatisfying or unhelpful content, where the content is first written for…

Too Long; Didn't ReadArtificial intelligence (AI) has the potential to automate many tasks and provide valuable insights and assistance to marketers. As AI becomes more advanced, there is a growing concern among content marketers and copywriters that it may eventually replace them. AI systems are already being used for tasks such as data analysis and automation, which can help marketers to make more informed decisions. Here is a conversation with AI on the future of content marketing and copywriting. Too Long; Didn't…

On the heels of in-fighting that delayed the confirmation of Kevin McCarthy as Republican speaker in the House of Representatives, the GOP is forming a panel to probe the communications between the Biden administration and big tech and social media firms, the Wall Street Journal reported. The GOP is expected to launch the Select Subcommittee on the Weaponization of the Federal Government as early as Tuesday. It would be part of the House Judiciary Committee chaired by Rep. Jim Jordan (R-Ohio), an ally of Speaker …

Instagram is a free social media platform for sharing photos-videos with your followers, It was launched in 2010, and is now owned by an American company meta platforms. A strong degree of user engagement owes to its huge success. Its simple interface and popular features also made it widely liked and in no time it has become one of the most engaging and exciting platforms ever produced online.It has over a billion registered accounts, and hundreds of millions of daily active users from commoners to celebrities, small…

Last year, I spoke with Cory Doctorow and Rebecca Giblin about their new book, Chokepoint Capitalism. It’s a book about artists and technology and platforms and how different kinds of distribution and creation tools create chokepoints for different companies to capture value that might otherwise go to artists and creators. In other words, it’s a lot of Decoder stuff.As we were prepping this episode, the Decoder team realized it previews a lot of things we’re going to talk about in 2023: antitrust law; Ticketmaster;…

Facebook parent Meta and Google's video platform YouTube said they were removing content supporting or praising the weekend ransacking of Brazilian government buildings by anti-democratic demonstrators. Tens of thousands of supporters of Brazil's far-right former President Jair Bolsonaro smashed presidential palace windows, flooded parts of Congress with a sprinkler system and ransacked rooms in the Supreme Court in a more than three hour attack. "In advance of the election, we designated Brazil as a temporary high-risk…

Between the roll-out of the helpful content update and the emphasis of E-E-A-T on every query and search result, Google is clear about the significance SEOs should place on good, valuable content in 2023. Given that, I’d like to break down the approach, process, and resources my team uses to tackle content this year.  I’m not just talking about a content calendar, which is one facet of your content strategy. I’m talking about using your audience understanding and your…

D&D content creators are furious over alleged changes coming to the immersive tabletop game’s Open Game License (OGL) from owner and publisher, Wizards of the Coast. The changes will reportedly change the rules which allows third-party creators to create and sell their own supplemental products. Thus, making it harder for these to be created and sold without Wizard’s approval. According to Gizmodo’s Linda Codega, the new D&D license (OGL 1.1) will take aim at controlling what kinds of content can be distributed.…

Facebook parent Meta said on Monday it was removing content supporting or praising the weekend ransacking of Brazilian government buildings by anti-democratic demonstrators. Tens of thousands of supporters of Brazil's far-right former President Jair Bolsonaro smashed presidential palace windows, flooded parts of Congress with a sprinkler system and ransacked rooms in the Supreme Court in a more than three-hour uprising. "In advance of the election, we designated Brazil as a temporary high-risk location and have been…