GA4 tackles report discrepancies with conversion update
Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms.
This update ensures that what constitutes a conversion will be consistent and easily comparable between Google Ads and GA4 reporting, providing marketers clearer insights into user behavior across platforms.
What’s changing? In GA4, legacy conversions will now be referred to as key events. These events represent crucial actions for behavioral measurement in your…