How to optimize Google Core Web Vitals with real user data
Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website.
Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them. This applies especially to the new Interaction to Next Paint (INP) metric that becomes one of the Core Web Vitals on March 12, 2024.
What’s the difference between lab data and real user data?
When measuring web performance, we can look at either…