How Facebook clickbait draws users into engaging with posts
Blue thumbs-up icon. Credit: Jackson Sophat, Unsplash, CC0 (creativecommons.org/publicdomain/zero/1.0/)
A study of 4,000 Facebook posts by news organizations provides unique insights into clickbait and user engagement. The study, published in the open access journal PLOS ONE by Anna-Katharina Jung, of the University of Duisburg-Essen, and colleagues, suggests both headlines and the text used in the posts can 'bait' users into…