influencers

With the rising popularity of social media platforms, businesses have also learnt to tap into the massive reach that these websites and applications offer. Now, research suggests that brands are using TikTok users to promote their unhealthy food and beverages while turning them into brand ambassadors. The researchers concluded, after analysing the video content posted on TikTok. They highlighted that children using the platform are exposed to a variety of unhealthy food loaded with salt, sugar, and fat through online…

Northeastern student Alexandra Morales’ influencer TikTok page. Credit: Alyssa Stone/Northeastern University With multiple social media platforms and millions of people flocking online every day, it's no surprise so many people want to become digital content creators—or even better: influencers. …

Kendall Jenner leads the list V/Instagram BTS's Taehyung aka V who launched his Instagram account last December, has surpassed other celebrities to become the only Asian and third music artist in Top 10 Instagram influencers list. According to ‘HypeAuditor,' V is 'The only Asian celebrity in the list of  'The Top 10 Instagram Influencers.' Kendall Jenner leads the list, followed by Ariana Grande and Kim Kardashian, Zendaya and…

The influencer economy is on the brink of a seismic shift. Catalyzed by the popularity of TikTok and its algorithm, which prioritizes content types over creators, brand marketers and digital agencies are increasingly allocating social media budgets toward user-generated content (UGC) from small creators and away from big-ticket deals with internet celebs. For many companies that pivoted to the UGC model out of sheer necessity during the pandemic—when staging photo shoots and video productions was out of the question—the…

Photo: Natalia Kolesnikova (Getty Images)The Russian government has added a new target to its geopolitical shit list: expat social media influencers.As first reported by Bloomberg Monday, Russian-born social media influencers living outside the country are reportedly being targeted by government officials for discussing or posting about the Russian invasion of Ukraine, something the government insists isn’t actually really a war at all. The expats claim those officials are trying to censor their speech by threatening to…

In spring 2020, several large, family-friendly TikTok accounts posted videos where they pulled pranks on their friends and family members. They all used toys from Basic Fun!’s Joker Prank Shop line, and all of the videos prominently featured them buying the merchandise at their local Walmart. The posts sure seemed like ads, but few of them indicated that their creators were paid to promote the toys to an especially vulnerable audience: kids. Many of the creators themselves were kids. But they were ads, according to…

Indian crypto influencers are not focusing on the crypto regulations set by the Indian government Crypto regulations around the world have proved to be quite slippery when it comes to those who are supposed to abide by them. India seems to be quite a leading case in this context with multiple crypto influencers. Leaving aside the issues with other regulatory measures, the slippery slope becomes much more evident when it comes to the issue of adherence to the ad regulations by the Indian crypto influencers. The…

Cyberattackers are targeting rare earth mining companies in a new campaign designed to keep China in a dominant market position.On June 28, Mandiant published new research into Dragonbridge, a misinformation program focused on disrupting rare earth facilities. The rare earths market is driven by demand for consumer products, including smartphones and PCs, due to their role in the development of electronics, circuit boards, and batteries. The aerospace and military tech industries also rely on rare earth supplies.  China…

A livestreamer sells products at a JD outsourcing livestream company in Beijing, China on November 9, 2021.Photo: Jade Gao / AFP (Getty Images)The Chinese government issued a long list of new guidelines for internet livestreamers and so-called influencers this week, according to a new report from the South China Morning Post and rules posted online. The new rules prohibit influencers from talking about topics like law, medicine, and finance, unless thoseinternet personalities have some kind of qualifications. What…

Niatic is continuing to hold its first in-person Pokemon Go fests since the start of the pandemic, and as part of the festivities multiple streamers and influencers will be present. The guest list includes Trainer Tips, ZoëTwoDots, Spieletrend, Newtiteuf, and Couple of Gaming. Meet-and-greets with these prominent community members will take place across all three days of the event. Each influencer will have their own timeslot on each day of the festival. Additionally, as part of June 25’s community day,…