influencers

Troy Millings, left, and Rashad Bilal of Earn Your LeisureSource: Earn Your LeisureSocial influencers focused on financial education for the Black community are emphasizing a message of financial freedom this Juneteenth as the nation commemorates the end of slavery in the United States."I definitely feel the Juneteenth remembrance should have a level of economic understanding as a part of it," Rashad Bilal of the Earn Your Leisure podcast told CNBC. "But I think the problem with holidays is that no matter what it is…

Upmanyu Trivedi / Bloomberg: NYU report details how influencers backing India's BJP have used YouTube to spread conspiracy theories and hateful content targeting Muslims and women in India — Influencers backing India's ruling Hindu nationalist party have used YouTube videos to spread conspiracy theories … Upmanyu Trivedi / Bloomberg: NYU report details how influencers backing India's BJP have used YouTube to spread conspiracy theories and hateful content targeting Muslims and women in…

Zeyi Yang / MIT Technology Review: All three of China's top livestreaming influencers on Taobao have gone dark in recent months amid increasing government scrutiny on e-commerce livestreaming — Three top livestreaming personalities on the platform Taobao commanded legions of fans who bought billions of dollars' worth of goods—until they suddenly went dark. Zeyi Yang / MIT Technology Review: All three of China's top livestreaming influencers on Taobao have gone dark in recent months amid…

It also changed the dynamics between influencers and brands. For one thing, the deep discounts that customers used to get through big-time influencers aren’t likely to remain if brands are making deals with live-streamers with smaller followings. And instead of relying on influencers’ huge reach, many brands are now building their own live-streaming channels. “​​This might be good news for brands, as customers might go to their self-operated live-sessions,” says Jialu Shan, a research fellow at the Global Center for…

When he started a YouTube channel in 2019, Jesse Hall decided not to tell his wife and kids until he’d gained a small following. Within a few weeks, he had a few hundred people subscribing to his coding tutorials — a success, in his mind. But it wasn’t until he started exploring NFTs that his audience exploded, quickly growing from thousands of subscribers to hundreds of thousands. “I’m by nature very much an introvert, and this has really brought me more out of my shell than I ever have been,” Hall said. “And I’ve…

By David Yaffe-Bellany, The New York Times Company Logan Paul had a message for his 6 million Twitter followers: He was “all in” on a new cryptocurrency called Dink Doink. According to the project’s creator, Dink Doink investors would receive shares of a cartoon character, entitling them to a portion of the proceeds if the googly-eyed figure ever appeared in a TV show or movie. Last June, Paul, a 27-year-old boxer and social-media influencer, praised Dink Doink on Twitter and in a public Telegram chat, before endorsing it…

Taylor Lorenz / Washington Post: Influencers who focused on the Johnny Depp vs. Amber Heard trial made thousands of dollars through platform incentives, shaping public opinion in the process — Influencers discovered there's money and clout to be made in covering breaking news — When the verdict came … Taylor Lorenz / Washington Post: Influencers who focused on the Johnny Depp vs. Amber Heard trial made thousands of dollars through platform incentives, shaping public…

Twitter recently released a new feature for users to tip their most favoured content creators – using Bitcoin. Named Tips, the feature will allow Twitter influencers to earn money from anywhere in the world without any geographical restrictions. Twitter has partnered with Strike, a platform built on Bitcoin Lightning Network, which can execute instant international payments at virtually no cost. Twitter has added a tiny money icon, which if turned on, would appear on the creator's profile, informing others that Bitcoin…