X (Twitter) slashes video ad prices to lure back advertisers
Elon Musk has significantly discounted ad prices on X – the social networking platform previously known as Twitter.
For a limited time only, select marketers in the U.S. and UK can save up to 50% off of new bookings until July 31.
The platform reportedly claims it is running these promotions to boost reach for marketers during high-traffic periods, such as the Women’s World Cup, in an email seen by the Wall Street Journal.
Why we care. Whether you’re a marketer that has taken a step back from X or you’ve never…