Amazon launches Rufus, a generative AI shopping assistant inside Amazon app
Amazon has launched Rufus, a generative AI-powered shopping assistant, in the Amazon app. According to Amazon, it has trained Rufus on “Amazon’s product catalog and information from across the web to answer customer questions on shopping needs, products, and comparisons, make recommendations based on this context, and facilitate product discovery in the same Amazon shopping experience customers use regularly.”
How to use Amazon Rufus?
Rufus will appear as a search bar at the bottom of the screen. You can ask the…