Techno Blender
Digitally Yours.

Twitter’s new CEO Linda Yaccarino implements strategies to attract advertisers and revitalize platform: Report

0 51


Linda Yaccarino, the new CEO of Twitter, is implementing a range of strategies to attract back advertisers who abandoned the platform during Elon Musk’s tenure, reported Financial Times (FT). These measures include the introduction of a video advertising service, actively pursuing additional celebrities to join the platform, and expanding the company’s workforce.

According to the sources familiar with the matter cited by the newspaper, Linda Yaccarino, who assumed the role of CEO on June 5, intends to introduce video advertisements with full-screen display and sound-on capabilities. These ads will be displayed to users as they scroll through Twitter’s recently added short-video feed.

According to an individual familiar with the situation mentioned in the report, Linda Yaccarino is engaged in discussions regarding a more extensive collaboration with Google, which is owned by Alphabet. This partnership would encompass advertising initiatives and provide Google with access to certain data from Twitter.

Additionally, the newspaper states that Twitter has aspirations to reevaluate its existing contracts with various technology companies, including Amazon.com, Salesforce, and IBM. The goal is to consolidate these contracts into broader partnerships that encompass a wider range of collaboration and cooperation.

Previously, Reuters reported that Twitter’s strategy for rejuvenating its business extends beyond digital advertising and involves emphasizing video, creator, and commerce partnerships.

Following Elon Musk’s acquisition of Twitter in October, the company experienced a turbulent period marked by numerous challenges. These included significant workforce reductions, scrutiny over inadequate content moderation, and the departure of numerous advertisers who were concerned about their ads being displayed alongside inappropriate content.

Meanwhile, Twitter Chief Executive Linda Yaccarino intervened to help repair the relationship between the social-media company and Alphabet’s Google after a payment issue, a person familiar with the matter said, an early example of the new CEO’s management style.

Twitter is now paying Google for its cloud services after not consistently paying some of those bills, people familiar with the matter said. Those bills amounted to more than $20 million a month recently, people familiar with the matter said.

(With inputs from Reuters)

Catch all the Technology News and Updates on Live Mint.
Download The Mint News App to get Daily Market Updates & Live Business News.

More
Less

Updated: 29 Jun 2023, 10:52 AM IST


Linda Yaccarino, the new CEO of Twitter, is implementing a range of strategies to attract back advertisers who abandoned the platform during Elon Musk’s tenure, reported Financial Times (FT). These measures include the introduction of a video advertising service, actively pursuing additional celebrities to join the platform, and expanding the company’s workforce.

According to the sources familiar with the matter cited by the newspaper, Linda Yaccarino, who assumed the role of CEO on June 5, intends to introduce video advertisements with full-screen display and sound-on capabilities. These ads will be displayed to users as they scroll through Twitter’s recently added short-video feed.

According to an individual familiar with the situation mentioned in the report, Linda Yaccarino is engaged in discussions regarding a more extensive collaboration with Google, which is owned by Alphabet. This partnership would encompass advertising initiatives and provide Google with access to certain data from Twitter.

Additionally, the newspaper states that Twitter has aspirations to reevaluate its existing contracts with various technology companies, including Amazon.com, Salesforce, and IBM. The goal is to consolidate these contracts into broader partnerships that encompass a wider range of collaboration and cooperation.

Previously, Reuters reported that Twitter’s strategy for rejuvenating its business extends beyond digital advertising and involves emphasizing video, creator, and commerce partnerships.

Following Elon Musk’s acquisition of Twitter in October, the company experienced a turbulent period marked by numerous challenges. These included significant workforce reductions, scrutiny over inadequate content moderation, and the departure of numerous advertisers who were concerned about their ads being displayed alongside inappropriate content.

Meanwhile, Twitter Chief Executive Linda Yaccarino intervened to help repair the relationship between the social-media company and Alphabet’s Google after a payment issue, a person familiar with the matter said, an early example of the new CEO’s management style.

Twitter is now paying Google for its cloud services after not consistently paying some of those bills, people familiar with the matter said. Those bills amounted to more than $20 million a month recently, people familiar with the matter said.

(With inputs from Reuters)

Catch all the Technology News and Updates on Live Mint.
Download The Mint News App to get Daily Market Updates & Live Business News.

More
Less

Updated: 29 Jun 2023, 10:52 AM IST

FOLLOW US ON GOOGLE NEWS

Read original article here

Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Leave a comment