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According to an Adweek report, Amazon is planning to sunset Freevee, its preexisting ad-supported app, as soon as April. This revelation is an unmistakable signal that the company is standing firm with a new ad-supported tier for Prime Video and no longer needs a second similar service—despite that service having created Jury Duty, an Emmy-nominated surprise hit, last year.Freevee, as its goofy name implies, is a free, ad-supported TV offering that has lived in Prime Video but also functioned as a stand-alone app. Amazon…

This year’s Super Bowl LVIII was watched by a record 123.4 million viewers. The Kansas City Chiefs beat the San Francisco 49ers in a thrilling game with a final score of 25-22.  But beyond the game itself, another competition was happening – determining which of the 59 commercials that aired was the most effective advertisement.  Analyzing ad effectiveness is a complex endeavor that requires looking beyond just viewership numbers to metrics that measure real business outcomes. This article explores different…

Google Ads is targeting businesses within their Gmail accounts, offering them free consultations. Notably, the promotion is delivered through pop-up notifications rather than emails, making the message look less like an ad, possibly increasing the chances of conversions. Why we care. Prompting businesses to engage directly with Google Ads, especially when they already have an advertising agency, may lead to confusion for the business and undermine the agency’s ability to perform effectively.Pop-up…

More than 2,000 years ago Socrates thundered against the invention of writing, fearful of the forgetfulness it would cause. While writing has since redeemed itself, ChatGPT and its brethren in what is collectively known as GenAI now trigger similar warnings of linguistic novelty posing a threat to humanity. Geoffrey Hinton, who is sometimes called the “godfather of AI,” issued a stark warning that GenAI might get out of control and “take over” from humans.The Word Economic Forum’s global risk report for 2024, which…

Google Ads finally resolved the “Confusing Ad Text” and other content quality label errors for “the vast majority of affected users”. For those still impacted by the error messages, which have been ongoing for the past 14 days, the platform confirmed it would continue working to restore the service. Appeals. The backlog for self-service appeals related to “Confusing Ad Text” and other content quality labels has now been brought down to normal levels, so if you do wish to file an…

Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of when to use what.Each bid strategy gives Google’s systems a different mandate around spend, target metrics and profit. Media buyers constantly bounce from one bid strategy to the next, and it’s not uncommon for a campaign to switch between strategies depending on where it’s at in the lifecycle. Save this guide as your…

Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance.Why we care. As advertisers continue to face difficulty reaching Google Ads support, these automated emails offer valuable insights to boost campaign performance. Although they are not a replacement for support as they can’t address specific campaign concerns, they offer additional assistance to potentially…

Data broker company Near Intelligence has been accused of tracking user visits to 600 Planned Parenthood locations and handing over that data to an anti-abortion ad campaign. In a letter from Senator Ron Wyden (D-Oregon) to the Federal Trade Commission and Securities and Exchange Commission, Wyden demanded that federal regulators ensure that all location and device data gathered by Near is deleted and that the SEC investigate whether the company made misleading statements to investors in its filings. “Near…

Elon Musk is pushing hard to make X the social media platform where all creators flock to. For that, he plans to implement a new strategy to pay creators more, and get the platform to push more targeted ads X, the rebranded…

Sabrina Ortiz/ZDNETA major part of the Super Bowl-watching experience is the ads. Companies go all out for Super Bowl ads, paying millions of dollars to put their brand in front of hundreds of millions of viewers. The investment seems to be paying off for Temu and Microsoft. Also: Is Temu legit? What to know before you place an orderSince Monday, the Temu and Copilot apps have topped the App Store charts, sitting in second and third place in the Top Free Apps Charts behind Paramount+, which also advertised during the…