ecommerce

FILE PHOTO: The TikTok office building is shown in Culver City, California, U.S., April 26, 2023. REUTERS/Mike BlakeTikTok, which is already facing heat in the US over user security concerns and the app's potential connection with the Chinese government, is launching an e-commerce business in the US, a report said. The platform will sell China-made products in the country. TikTok e-commerce platform launchCiting people familiar with the plan, the Wall Street Journal reported that TikTok is planning to launch the…

Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. The new capabilities were rolled out as part of the latest GA4 update, which saw new ecommerce dimensions and metrics added to the custom reports builder. In addition to being able to create reports from scratch, this new feature means that you can now edit standard ecommerce reports too. Why we care. Adding these new GA4 dimensions and metrics…

Amazon India announced that the 7th edition of Prime Day was the biggest ever Prime Day event. The Prime Day 2023 took place on Jul 15-16, enabled Prime members to discover…

Image Source : INDIA TV Swiggy enhances user experience with generative AI Swiggy, a popular online food delivery platform has announced the incorporation of generative AI techniques to develop products and services that facilitate intuitive ordering experiences, In a bid to elevate user experience. With the implementation of AI-powered neural search, Swiggy aims to…

Ecommerce sales volumes have grown by about 24% in the April to June quarter, data from ecommerce-focused warehouse solutions provider Unicommerce showed.This does not include smartphones, where, according to several ecommerce executives and research firms like Counterpoint, the growth is being led by premium devices. Demand continues to be soft for mass-market phones. The 24% quarterly growth follows a slower-than-expected 16% growth in the January to March quarter, as reported by ET in May. While certain segments like…

David has spent the past two and a half years building a top-selling store on Amazon. From his office in Shanghai, China, he sells craft products to customers, most of whom are in the US. He has had to work hard to get to the top of sales rankings. As well as spending big on advertising, he paid to get his products tested by a Swiss company, SGS, which inspects and certifies products, so that he can reassure American customers who are put off by “made in China” products. “It is very costly to generate momentum on Amazon,”…

The GST Council on July 11 is expected to clarify on the TCS liability of suppliers engaged in e-commerce trading through Open Network Digital Commerce in cases where multiple operators are involved in a transaction. ONDC or Open Network for Digital Commerce is a new initiative of the department for promotion of industry and internal trade (DPIIT). So far, there is no clarity on who should be liable for TCS compliance under GST laws. Under the Goods and Services Tax (GST) law, every e-commerce operator is required to…

Fewer U.S. adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Why we care. This is the latest evidence that Amazon is a platform that retail brands must pay attention to. While TikTok intends to build a $20 billion ecommerce business, the U.S. won’t be a big factor yet – and may never be. Regardless, marketing and advertising budgets will continue to follow users. But ultimately it comes down to whether TikTok is an effective platform for your brand. Amazon…

At a time when generative AI and large language models (LLMs) have emerged as essential technologies in the e-commerce industry, e-commerce platform Meesho has signed a memorandum of understanding (MoU) of one year with the Vision & AI Lab (VAL) of Indian Institute of Science (IISc) as an industry-academia collaboration.Under the collaboration, VAL will support Meesho in fostering developments and progress in significant domains such as generative artificial intelligence and multimodal (LLMs) large language models.…

The government warned on Friday that strict action will be taken against online players if they do not stop the menace of 'dark patterns' - tactics used to manipulate consumer choice and nudge users to sign up for a free trial or provide personal data. Briefing media, Consumer affairs secretary Rohit Kumar Singh said: "We took a soft approach and told them on June 13 not to indulge in this. On June 28, we wrote a tough letter and asked them not to stop this, otherwise will take action". Maybe after a couple of months, the…