influencers

TikTok, Instagram, and YouTube are awash in content from supposed finance gurus who claim to have cracked the code of almost unlimited passive profit. Scrolling through these apps, you could be forgiven for starting to think you’re the only one not raking it in with a vaguely defined “business” (usually involving real estate, asset-flipping, or crypto trading) that more or less runs itself. So what are you waiting for? When will you be a self-made entrepreneur? The promise is only too enticing, which explains the…

In an Instagram video posted on his account last month, former Hype House member and influencer Tayler Holder sits on a stool wearing a T-shirt that says “Jesus Loves You.” “A lot of you probably don’t know much about me,” he tells an off-screen audience. “You’ve seen a small part of my life on a screen and always kind of known me as that TikTok kid.”But, as always, the comments tell another story. “All of the sudden you have an accent now,” one user wrote “wasn’t this dude tryna be gangsta like last year,” added another.…

Credit: Unsplash/CC0 Public Domain Researchers from LUISS Guido Carli University have published a new study that examines whether and how subtle shifts in language arousal might shape consumer engagement and the way it affects perceptions of influencers' trustworthiness. The study, published in the Journal of Marketing, is titled "How High-Arousal…

In a high-rise New York City apartment, YouTuber Michelle Choi makes herself a bowl of rice with tuna for breakfast. She carries it over to her sprawling living room and eats it while seated on the floor, chatting to the camera all the while. She spends the day at home in her beautifully decorated one-bedroom, cooking and cleaning. The video has 4.1 million views. In a vlog with nearly 3 million views, creator annika’s leaf sets up a new couch, watches television with a friend, and makes spam musubi for lunch. The U.S.…

It was 2020. Aman Raj, a 26 -year-old from Jehanabad in Bihar, logged into homegrown social media platform ShareChat and started to recite shayaris, sing and do a bit of comedy to entertain the handful of viewers he had.Three days later, PM Narendra Modi declared a nation-wide lockdown to combat Covid-19. At that time, no one anticipated that the lockdown would extend for as long as it did, but it gave creators like Raj a captive audience — locked up at home and hungry for content.Elevate Your Tech Prowess with High-Value…

Cinema or politics, chocolates or perfume... social media influencers cover it all and are set to spread their influence further and wider in 2024 with MNCs, movie stars and even politicians using them to reach target audiences, bypassing mainstream media and traditional marketing avenues.‘Influencer' entered the lexicon in a big way in 2023. The tribe will become more visible and more effective in disseminating myriad messages as a new year in which the growth of social media platforms is a virtual certainty stretches…

Credit: Pixabay/CC0 Public Domain The old adage states, "If you can't stand the heat, get out of the kitchen." But what if work in a kitchen pays the bills? This seems an apt comparison for the struggles of social media influencers—a sub-sector of a swelling economy of "creators" who earn income by posting on platforms like Instagram, TikTok, YouTube,…

Image Source : INSTAGRAM Aitana Lopez Generative AI-created virtual influencers are trending over the period and it is now stealing business from human content creators. As the big brands are embracing AI avatars to promote their products on social media, these AI-created influencers have been attracting so many people. Virtual influencers have been created by…

The owner of the Aspen Snowmass resorts is complaining about a high-end fashion company that keeps sending so-called “influencers” to its ski areas to be photographed in pricey attire. Aspen Skiing Co. filed a lawsuit Wednesday that accuses Perfect Moment, a London-based skiwear maker, of trademark infringement, among other allegations. The dispute began in March 2021, when Perfect Moment posted photos of female influencers modeling its skiwear on Instagram and other social media sites. Within weeks, Aspen Skiing noticed…

Going to the gym can be super stressful, especially when you’re just starting out. It feels like you’re messing up every exercise, you don’t know how to mount the machines properly, everyone’s looking at you… It’s horrible, I know.The truth is, people in the gym seldom care about what you’re doing. Besides the rare bad apples that Noah Bermudez collects and exposes to his followers, like these two girls making fun of a guy’s totally valid exercises by pointing at him, copying what he’s doing and laughing. You know, just…