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Google Ads recently introduced the ability to buy Google TV inventory programmatically. This new connected TV (CTV) placement allows advertisers to expand their video advertising to the living room alongside existing options like YouTube TV. This article covers how Google TV differs from YouTube TV, the implications of this addition for media buyers, and recommendations on optimizing campaigns leveraging this emerging ad placement.Google TV: The next stage of video advertising The expansion of Google Ads video…

Our goal is to combine both approaches—to run a moderation service that tries to provide a baseline and to also have an open ecosystem where anyone who wants to innovate can come in and start building. I think this is particularly useful around cases where information is really fast moving and there's specialized knowledge. There are organizations out there already in the business of fact-checking, or figuring out if a verified account is actually a politician or not. They can start annotating and putting that information…

Thinking of buying Apple Vision Pro, but need a little extra persuasion? Check out this slick demo that is better than "Apple's actual ads for Vision Pro.”In a video from Himels Tech, the creator demonstrates how Apple’s new headset fits into the rest of his life. This includes all the different ways he uses virtual screens, like a grocery list on top of the fridge and a working setup near his Mac. Where Apple’s ads tend to focus on the individual moments of Vision Pro, like watching a spatial video or a FaceTime call…

Google today introduced a new “Sponsored” label to Gmail ads on mobile devices globally, excluding EU countries. Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label alongside the brand name in the title rather than placing it below on the second line, resulting in a subtle change.Gmail ads on mobile now display like this: Gmail ads on mobile previously appeared like this, with a green “Ad” label: Why the change? Google told Search Engine Land it is extending the…

Brands are pushing the limits of how many celebrities they can squeeze into a Super Bowl commercial break. Brands are pushing the limits of how many celebrities they can squeeze into a Super Bowl commercial break. FOLLOW US ON GOOGLE NEWS Read original article here Denial of responsibility! Techno Blender is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you…

More advertisers are exploring the potential of value-based bidding (VBB). But what exactly is this method and why does it matter? This article discusses what you need to know about value-based bidding, how it differs from “Maximize conversions,” and two approaches to implement VBB for your Google Ads account. We’ll also explore perspectives from the PPC community on this evolving strategy. What is value-based bidding? Value-based bidding enables you to prioritize conversions differently based on their value to…

By MAE ANDERSON and WYATTE GRANTHAM-PHILIPS (AP Business Writers) NEW YORK (AP) — If you watch the Super Bowl for the commercials, you no longer have to wait until the big game to see what advertisers have in store for viewers. Many companies now release ads ahead of the game in the hope of capitalizing on the buzz that builds as the game approaches. They hope to recoup some of the reported $7 million that’s the going rate for a 30-second spot by capturing pre-game attention. It’s a big challenge to stand out among the…

Call of Duty Modern Warfare and Warzone Season 2 is out now on PS5, PS4, Xbox Series X|S, Xbox One and PC. The new Modern Warfare 3 update makes countless changes across the board, adding ADS Idle Sway in order to discourage players from holding their sights for an extended period of time. Elsewhere, Activision makes changes to various maps, from spawn adjustments in Highrise and Terminal, to removing exploitable sections in Underpass. You can check out the Call of Duty Modern Warfare 3 Season 2 patch notes…

Call of Duty Warzone Season 2 is about to make its debut on consoles and PC. Ahead of Warzone Season 2's launch at 5pm GMT UK time on February 7, Activision has revealed the patch notes for the game's big new update. The Season 2 update adds new gameplay features, including the return of Fortune's Keep, which contains 11 major points of interest. As you can see from the Season 2 patch notes below, the update also makes changes to weapons and perks, including the addition of ADS Idle Sway, which should discourage players…

The Super Bowl will once again feature ads promoting Jesus, thanks in large part to the billionaire family that leads Hobby Lobby.  He Gets Us, the billion-dollar campaign to further raise Jesus’ profile, will be back at the big game this year to spread the good word. According to Greg Miller, a spokesman for the campaign, a 60-second spot will appear in the first quarter of the match-up between the Kansas City Chiefs and San Francisco 49ers, followed by a 15-second spot in the second half of the CBS and Univision…